👋

Hi Everyone!

👋

Hi Everyone!

👋

Hi Everyone!

I'm a UX Designer, crafting meaningful journeys with empathy.

I specialize in creating thoughtful and impactful products, collaborating with startups and leading brands.

DM Me

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Projects

Where research, innovation, and design meet to drive measurable impact.

All Projects

Victoria Secret Mobile POS

Redesigned the mobile POS experience to streamline checkout, rewards, and item inquiry flows, enabling associates to assist customers anywhere on the sales floor.
Launched across 334+ U.S. stores, reducing customer wait times and improving in-store efficiency.

View Case Study

A Guided Onboarding for Personalised Fit Discovery

A Guided Onboarding for Personalised Fit Discovery (B2C)

Designed a guided onboarding experience that personalises product discovery and reduces early uncertainty for users.
The solution drove 80% onboarding engagement, +22% Add-to-Bag rate, and –18% cart abandonment among users who completed the flow.

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Enterprise POS Platform – Global Retail

Created a mission-critical enterprise POS platform used across 1,000+ stores, simplifying navigation and reducing transaction time by 30% while ensuring accessibility and long-term scalability.

View Case Study

Embracing Motherhood

Embracing Motherhood is a design initiative that supports women through every stage of pregnancy and beyond, blending comfort, care, and confidence in every detail.

Client

Victoria Secret

Date

March, 2024

View Case Study

Spheron Network

Designed intuitive dashboards, optimizing navigation, and improving information architecture to make products more accessible and user-friendly.

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An inclusive fit experience - B2C

A personalised, inclusive B2C lingerie discovery experience designed to support diverse needs and preferences.
The journey adapts to users through thoughtful guidance, representation, and clarity—making exploration feel relevant and confidence-building.

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Yoga Sceince

Created an online platform to learn and practice yoga online. We wish to develop yoga courses that can help awakens one’s potential for a simple and joyful existence.

Client

My Yoga Teacher

Date

March, 2024

View Case Study

What I Do

Design solutions crafted to match your vision

Let's Talk

UI/UX Design

From wireframes to high-fidelity mockups, I design intuitive user interfaces that solve problems and elevate experiences—always guided by real user needs

Web Design

Mobile Design

Prototyping

Design System

+more

Website Design

Craft a visual identity that speaks with clarity and confidence. From logos to brand guidelines, I help businesses tell their story through cohesive design

Visual Identity

Logo Design

Brand Guidelines

Typography

+more

Framer Website

I build high-performing websites in Framer that are responsive, animated, and easy for clients to edit—no code required. Perfect for portfolios, startups, and product launches

Landing Page

Multipage Website

Website Migration

+more

What I Do

Design solutions crafted to match your vision

Label

UI/UX Design

From wireframes to high-fidelity mockups, I design intuitive user interfaces that solve problems and elevate experiences—always guided by real user needs

Web Design

Mobile Design

Prototyping

Design System

+more

Website Design

Craft a visual identity that speaks with clarity and confidence. From logos to brand guidelines, I help businesses tell their story through cohesive design

Visual Identity

Logo Design

Brand Guidelines

Typography

+more

Framer Website

I build high-performing websites in Framer that are responsive, animated, and easy for clients to edit—no code required. Perfect for portfolios, startups, and product launches

Landing Page

Multipage Website

Website Migration

+more

What I Do

Design solutions crafted to match your vision

Label

UI/UX Design

From wireframes to high-fidelity mockups, I design intuitive user interfaces that solve problems and elevate experiences—always guided by real user needs

Web Design

Mobile Design

Prototyping

Design System

+more

Website Design

Craft a visual identity that speaks with clarity and confidence. From logos to brand guidelines, I help businesses tell their story through cohesive design

Visual Identity

Logo Design

Brand Guidelines

Typography

+more

Framer Website

I build high-performing websites in Framer that are responsive, animated, and easy for clients to edit—no code required. Perfect for portfolios, startups, and product launches

Landing Page

Multipage Website

Website Migration

+more

FAQs

Answers to common questions about the process, payment, and more

How do I get started

Just book a quick call so we can discuss your project, goals, and see if we're a good fit. After that, you can hire me directly through Contra

What tools do you use for communication and delivery?

Everything is handled through Contra—from messaging and updates to file delivery and payments. It keeps things organized and transparent

How long does a typical project take?

Timelines vary depending on the scope, but most projects take between 2–4 weeks. I’ll give you a clear timeline before we begin

What if I need help after the project is done?

I offer free support for 1 month after delivery to handle any small tweaks or questions.

Do you offer payment plans?

Yes, I typically work with a 50/50 structure—50% upfront, and 50% on delivery. Custom plans can be arranged for larger projects

What if I’m not sure what I need yet?

No problem! Book a call and we’ll talk it through. I’m happy to help you figure out the best direction based on your goals and budget

FAQs

Answers to common questions about the process, payment, and more

How do I get started

Just book a quick call so we can discuss your project, goals, and see if we're a good fit. After that, you can hire me directly through Contra

What tools do you use for communication and delivery?

Everything is handled through Contra—from messaging and updates to file delivery and payments. It keeps things organized and transparent

How long does a typical project take?

Timelines vary depending on the scope, but most projects take between 2–4 weeks. I’ll give you a clear timeline before we begin

What if I need help after the project is done?

I offer free support for 1 month after delivery to handle any small tweaks or questions.

Do you offer payment plans?

Yes, I typically work with a 50/50 structure—50% upfront, and 50% on delivery. Custom plans can be arranged for larger projects

What if I’m not sure what I need yet?

No problem! Book a call and we’ll talk it through. I’m happy to help you figure out the best direction based on your goals and budget

FAQs

Answers to common questions about the process, payment, and more

How do I get started

Just book a quick call so we can discuss your project, goals, and see if we're a good fit. After that, you can hire me directly through Contra

What tools do you use for communication and delivery?

Everything is handled through Contra—from messaging and updates to file delivery and payments. It keeps things organized and transparent

How long does a typical project take?

Timelines vary depending on the scope, but most projects take between 2–4 weeks. I’ll give you a clear timeline before we begin

What if I need help after the project is done?

I offer free support for 1 month after delivery to handle any small tweaks or questions.

Do you offer payment plans?

Yes, I typically work with a 50/50 structure—50% upfront, and 50% on delivery. Custom plans can be arranged for larger projects

What if I’m not sure what I need yet?

No problem! Book a call and we’ll talk it through. I’m happy to help you figure out the best direction based on your goals and budget