Hi, I’m Krati, a UX Designer shaping the future of retail and beyond.
10+ years of creating intuitive digital journeys.
About me
I’m a UX Designer with 10+ years of experience creating intuitive, scalable, and impactful digital experiences. Currently, I’m working with Victoria’s Secret, designing in-store and online solutions that enhance both customer and associate journeys.
I believe great design begins with empathy and insights—understanding goals, audiences, and stories before crafting a single layout. Whether building retail POS systems or designing global platforms, I bring clarity, precision, and curiosity to every project.
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Read My CV
Read My CV
Email Me
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Work Experiences
Work Experiences
Work Experiences
Where I’ve grown, designed and contributed
2023 – Present
Lead UX Designer
Victoria Secret
I lead UX across store solutions, app design, and innovation initiatives at Victoria’s Secret. I design experiences that connect people and brands through empathy, clarity, and impact. My work spans from optimizing checkout and navigation flows to building scalable design solutions and exploring future-focused concepts like sustainability dashboards and AI-driven tools. At the core, I believe great design simplifies complexity, empowers users, and drives meaningful business outcomes.
2022 – 2023
Lead UX Designer
Speheron Network
At Speheron, I led UX for enterprise platforms and digital applications, focusing on simplifying complex workflows and creating scalable design systems. My role involved designing intuitive dashboards, optimizing navigation, and improving information architecture to make products more accessible and user-friendly. I also established design standards that brought consistency and efficiency across teams, ensuring the solutions were both scalable and future-ready.
2021 – 2022
Lead UX Designer
Demodyfi
At Demodyfi, I headed the end-to-end product design process for a DeFi dApp built on Polkadot. I led user research and usability testing to understand the needs of crypto users and refine the product direction. Partnering closely with founders and technical teams, I translated complex DeFi interactions into simple, elegant, and user-friendly experiences that lowered barriers to adoption.
2019 – 2021
UX Designer & Frontend Developer
My Yoga Teacher
During my tenure at My Yoga Teacher, I played a key role in designing and developing the application's user experience. By conducting thorough user research, I gained valuable insights into users’ preferences and behaviors. I implemented personalized recommendations based on interests, experience, and health goals, enabling users to easily discover suitable yoga courses and enhancing their overall well-being.
2018 – 2019
UX Designer
Microexcel Inc
During my tenure at Microexcel Inc, I held a key designer role, contributing to several high-profile projects. I designed the mobile interface for the Abu Dhabi Retirement Pensions and Benefits Fund App, ensuring a seamless user experience. Additionally, I crafted a visually engaging website for Agthia, a leading food and beverage company, and led the design and development of Abu Dhabi University’s website, collaborating closely with product managers and engineers to define requirements and shape the project roadmap.
2016 – 2018
UX Designer
India Interactive
During my tenure at India Interactive, I designed a desktop dashboard for 'Eupheous Learning,' creating custom e-books for K–12 students while prioritizing user research and usability testing. I also developed WordPress and e-commerce websites, enabling local businesses to enhance their online presence and streamline transactions.
2015 – 2016
Associate Web Designer
TBC World Group
During my time at TBC World Group, I thrived in a dynamic, fast-paced environment, delivering seamless web applications that captivated users. I led the design of the e-learning web project 'SAJO,' offering comprehensive courses to users. This experience enhanced my skills in creating visually compelling presentations and crafting engaging digital experiences that communicate ideas effectively and inspire audiences."
2013 – 2015
Web Design & Development
Freelancing
During my tenure at Internkafe, a platform dedicated to helping students find internships, I played a pivotal role in designing their app. I conducted user research, created wireframes, and iterated based on feedback to deliver a seamless experience. My focus was on crafting an engaging platform that enabled students to effortlessly explore and apply for internships, supporting their professional growth and opportunities.
2012 – 2013
Web Design & Development
Merit Forge Infotech
During my tenure at MeritForge Infotech, I was responsible for developing and maintaining internal websites, including MeritForge and Vijay Hubert, using HTML, CSS, and JavaScript to ensure smooth functionality and appealing design. I also contributed to creating banners and book covers for the study courses offered on these platforms.
2011 – 2012
Industry Training
Tata CMC
Completed a 6-month professional training program in .NET technologies (ASP.NET, C#, SQL Server) at Tata CMC, building hands-on projects to strengthen web development and programming expertise.
2023 – Present
Lead UX Designer
Victoria Secret
I lead UX across store solutions, app design, and innovation initiatives at Victoria’s Secret. I design experiences that connect people and brands through empathy, clarity, and impact. My work spans from optimizing checkout and navigation flows to building scalable design solutions and exploring future-focused concepts like sustainability dashboards and AI-driven tools. At the core, I believe great design simplifies complexity, empowers users, and drives meaningful business outcomes.
2022 – 2023
Lead UX Designer
Speheron Network
At Speheron, I led UX for enterprise platforms and digital applications, focusing on simplifying complex workflows and creating scalable design systems. My role involved designing intuitive dashboards, optimizing navigation, and improving information architecture to make products more accessible and user-friendly. I also established design standards that brought consistency and efficiency across teams, ensuring the solutions were both scalable and future-ready.
2021 – 2022
Lead UX Designer
Demodyfi
At Demodyfi, I headed the end-to-end product design process for a DeFi dApp built on Polkadot. I led user research and usability testing to understand the needs of crypto users and refine the product direction. Partnering closely with founders and technical teams, I translated complex DeFi interactions into simple, elegant, and user-friendly experiences that lowered barriers to adoption.
2019 – 2021
UX Designer & Frontend Developer
My Yoga Teacher
During my tenure at My Yoga Teacher, I played a key role in designing and developing the application's user experience. By conducting thorough user research, I gained valuable insights into users’ preferences and behaviors. I implemented personalized recommendations based on interests, experience, and health goals, enabling users to easily discover suitable yoga courses and enhancing their overall well-being.
2018 – 2019
UX Designer
Microexcel Inc
During my tenure at Microexcel Inc, I held a key designer role, contributing to several high-profile projects. I designed the mobile interface for the Abu Dhabi Retirement Pensions and Benefits Fund App, ensuring a seamless user experience. Additionally, I crafted a visually engaging website for Agthia, a leading food and beverage company, and led the design and development of Abu Dhabi University’s website, collaborating closely with product managers and engineers to define requirements and shape the project roadmap.
2016 – 2018
UX Designer
India Interactive
During my tenure at India Interactive, I designed a desktop dashboard for 'Eupheous Learning,' creating custom e-books for K–12 students while prioritizing user research and usability testing. I also developed WordPress and e-commerce websites, enabling local businesses to enhance their online presence and streamline transactions.
2015 – 2016
Associate Web Designer
TBC World Group
During my time at TBC World Group, I thrived in a dynamic, fast-paced environment, delivering seamless web applications that captivated users. I led the design of the e-learning web project 'SAJO,' offering comprehensive courses to users. This experience enhanced my skills in creating visually compelling presentations and crafting engaging digital experiences that communicate ideas effectively and inspire audiences."
2013 – 2015
Web Design & Development
Freelancing
During my tenure at Internkafe, a platform dedicated to helping students find internships, I played a pivotal role in designing their app. I conducted user research, created wireframes, and iterated based on feedback to deliver a seamless experience. My focus was on crafting an engaging platform that enabled students to effortlessly explore and apply for internships, supporting their professional growth and opportunities.
2012 – 2013
Web Design & Development
Merit Forge Infotech
During my tenure at MeritForge Infotech, I was responsible for developing and maintaining internal websites, including MeritForge and Vijay Hubert, using HTML, CSS, and JavaScript to ensure smooth functionality and appealing design. I also contributed to creating banners and book covers for the study courses offered on these platforms.
2011 – 2012
Industry Training
Tata CMC
Completed a 6-month professional training program in .NET technologies (ASP.NET, C#, SQL Server) at Tata CMC, building hands-on projects to strengthen web development and programming expertise.
2023 – Present
Lead UX Designer
Victoria Secret
I lead UX across store solutions, app design, and innovation initiatives at Victoria’s Secret. I design experiences that connect people and brands through empathy, clarity, and impact. My work spans from optimizing checkout and navigation flows to building scalable design solutions and exploring future-focused concepts like sustainability dashboards and AI-driven tools. At the core, I believe great design simplifies complexity, empowers users, and drives meaningful business outcomes.
2022 – 2023
Lead UX Designer
Speheron Network
At Speheron, I led UX for enterprise platforms and digital applications, focusing on simplifying complex workflows and creating scalable design systems. My role involved designing intuitive dashboards, optimizing navigation, and improving information architecture to make products more accessible and user-friendly. I also established design standards that brought consistency and efficiency across teams, ensuring the solutions were both scalable and future-ready.
2021 – 2022
Lead UX Designer
Demodyfi
At Demodyfi, I headed the end-to-end product design process for a DeFi dApp built on Polkadot. I led user research and usability testing to understand the needs of crypto users and refine the product direction. Partnering closely with founders and technical teams, I translated complex DeFi interactions into simple, elegant, and user-friendly experiences that lowered barriers to adoption.
2019 – 2021
UX Designer & Frontend Developer
My Yoga Teacher
During my tenure at My Yoga Teacher, I played a key role in designing and developing the application's user experience. By conducting thorough user research, I gained valuable insights into users’ preferences and behaviors. I implemented personalized recommendations based on interests, experience, and health goals, enabling users to easily discover suitable yoga courses and enhancing their overall well-being.
2018 – 2019
UX Designer
Microexcel Inc
During my tenure at Microexcel Inc, I held a key designer role, contributing to several high-profile projects. I designed the mobile interface for the Abu Dhabi Retirement Pensions and Benefits Fund App, ensuring a seamless user experience. Additionally, I crafted a visually engaging website for Agthia, a leading food and beverage company, and led the design and development of Abu Dhabi University’s website, collaborating closely with product managers and engineers to define requirements and shape the project roadmap.
2016 – 2018
UX Designer
India Interactive
During my tenure at India Interactive, I designed a desktop dashboard for 'Eupheous Learning,' creating custom e-books for K–12 students while prioritizing user research and usability testing. I also developed WordPress and e-commerce websites, enabling local businesses to enhance their online presence and streamline transactions.
2015 – 2016
Associate Web Designer
TBC World Group
During my time at TBC World Group, I thrived in a dynamic, fast-paced environment, delivering seamless web applications that captivated users. I led the design of the e-learning web project 'SAJO,' offering comprehensive courses to users. This experience enhanced my skills in creating visually compelling presentations and crafting engaging digital experiences that communicate ideas effectively and inspire audiences."
2013 – 2015
Web Design & Development
Freelancing
During my tenure at Internkafe, a platform dedicated to helping students find internships, I played a pivotal role in designing their app. I conducted user research, created wireframes, and iterated based on feedback to deliver a seamless experience. My focus was on crafting an engaging platform that enabled students to effortlessly explore and apply for internships, supporting their professional growth and opportunities.
2012 – 2013
Web Design & Development
Merit Forge Infotech
During my tenure at MeritForge Infotech, I was responsible for developing and maintaining internal websites, including MeritForge and Vijay Hubert, using HTML, CSS, and JavaScript to ensure smooth functionality and appealing design. I also contributed to creating banners and book covers for the study courses offered on these platforms.
2011 – 2012
Industry Training
Tata CMC
Completed a 6-month professional training program in .NET technologies (ASP.NET, C#, SQL Server) at Tata CMC, building hands-on projects to strengthen web development and programming expertise.